Tri-Bry Brews Up New Web Portal for Ammirati

The growth of the coffee industry over the past 10 years has been unprecedented; specialized brews are in vogue and suppliers and importers of all sizes are reaping the benefits.

Ammirati is a Mount Vernon, NY based importer of La Cimbali espresso machines and Lavazza espresso coffee and they are considered the fourth largest importer in the United States. A family owned business started in 1963; Ammirati has seen its business grow with the coffee buzz.

With growth come new demands, expectations and opportunities. Looking to seize the moment, Ammirati engaged with Tri-Bry to develop a web portal that would enhance their image, showcase their products and grow to become a customer service portal.

New Image Reflected in New Company Website

Ammirati got down to work with Tri-Bry's web designers to deliver a new website that reflected the breath and depth of company's expertise in delivering high quality coffee products. Ammirati brought many ideas to the table for Tri-Bry's design team to work with including samples of websites they liked and functionality they wanted incorporated into their redesign.

Tri-Bry's designers we able to collaborate with Ammirati to find a design that reflected both the company's modern image but also took into consideration their history. The team redesigned the company's logo to tie in with sophisticated look of the new website. The current Ammirati site is a highly functional web portal for existing and potential customers with easy to navigate menus and visually appealing icons.

The Tri-Bry design team was also able to seamlessly incorporate important highly detailed schematic drawings of Ammirati's coffee machines into the design. These drawing are an important resource for customers who often take apart their machines for cleaning and require the drawing to often reassemble the machines.

Web Based Customer Service on Tap

Ammirati also understood that the web not only provided a marketing opportunity but a chance to differentiate on customer service in an increasingly competitive marketplace. Ammirati engaged with Tri-Bry's consultants to design a web-based application that allowed Ammirati to dispatch service technicians anywhere across the US in a matter of hours.

The system is a self-service application which allows customers to log on through the Ammirati website and report problems they are having with their coffee equipment. Once the problem is logged the application assigns the request a unique identifier and alerts the Ammirati customer service staff of the request. The application tracks the request from inception to resolution allowing Ammirati to ensure it is meeting customer expectations.

Growing Doesn't Have to Be Painful

Tri-Bry collaborated with Ammirati at crucial juncture in the 40 year old company's history. The Tri-Bry team was able to assess the business needs of Ammirati and apply innovative technology solutions to smooth over their growing pains.

The results of this collaboration can be seen at: http://www.ammiraticoffee.com

To learn how Tri-Bry can help your growing business visit: http://www.tribry.com.